The Rear Tag was the inspiration which started Bleubird Apparel. People are passionate about where they ride, it's a loyalty thing, and we enable you to have that loyalty on display, on our products.

You can choose from whatever ski resort, surf break or riding type that you can imagine. If your spot isn't there available on the website, just drop us a message at checkout requesting what you want. Please remember you can only choose one rear tag per product, only certain products are compatible & products bought with rear tags cannot be returned. If you don't want one, just leave the section blank.

Check out some examples of the rear tag in action. Don't forget to tag #bleubirdreartag!